It operates in 9 countries with different sports concepts - Serbia, Bosnia and Herzegovina, Montenegro, Northern Macedonia, Croatia, Slovenia, Albania, Bulgaria, and Romania. It has an extensive retail network as well as online stores.

The company was founded in 1996 in Bijeljina, and its headquarters are in Belgrade. Sport Vision is a representative of renowned sports brands Champion, Ellesse, Umbro, New Balance, North Face and many others. We are also a partner of the world's leading sports brands Nike, Adidas, Reebok, Under Armor, whose products can be found in all retail stores of the company.

Sport Vision employs more than 4,000 people and that number is increasing every day. Sport Vision's business is dedicated to making a positive contribution to society and the environment, developing and implementing responsible business practices that, at the same time, ensure and achieve financial success. The company is characterized by flexibility, professionalism and dynamic development strategy and since its inception

Quick response to market demands and a professional attitude towards consumers and partners make Sport Vision trusted. Sport Vision actively invests in the development of sports and young athletes. Within the retail chain Sport Vision also has a program: Multibrand, Outlet and Internet store sportvision.ba.

The company is committed to positive contribution to society and the environment, through the development and introduction of responsible business practices that ensure the achievement of financial success.